An interview with Haris Pournaras, CEO of Acrotel Hotels & Resorts
Acrotel Hotels & Resorts has grown into a leading hospitality brand in Halkidiki. What was your initial vision for the company, and how has it evolved over the years?
When we first started Acrotel, my vision was simple but powerful — to create places where people don't just stay, but truly feel. I wanted our guests to experience Greece not as tourists, but as part of something genuine — the warmth of our people, the serenity of our landscapes, the authenticity of our traditions.
Over the years, that vision evolved into something bigger. Today, Acrotel stands as a symbol of heartfelt Greek hospitality, blending local identity with world-class service. Yet our soul remains the same — a deep love for our land and a desire to share its beauty with every traveler who visits us.
How do you balance tradition and innovation when managing luxury hotels in such a historically rich region as Halkidiki?
For me, tradition and innovation are not opposites — they complement each other. In Halkidiki, every stone, every wave carries history. Our duty is to preserve that authenticity while giving it new life.
At Acrotel, we use technology and modern design not to replace our roots, but to highlight them. We integrate local craftsmanship and flavors into contemporary settings, so guests can feel the comfort of today without losing the charm of yesterday. True luxury, in my eyes, is when modern excellence meets timeless soul.
What leadership principles do you consider essential for running a successful hotel chain?
Leadership, to me, begins with empathy. You cannot inspire people if you don't understand them. In hospitality, we lead with heart — because our business is about people, emotions, and shared experiences.
I believe in three principles: authenticity, consistency, and care. Authenticity in what we promise, consistency in what we deliver, and care for those who make it happen — our teams and our guests.
A leader in hospitality doesn't stand above the team — he stands beside them, learning, supporting, and reminding everyone that success is built one smile at a time.
Expansion & Investment
Acrotel has made significant investments in modernization and expansion. What are the key factors you consider when choosing new projects or renovations?
Every new project we take on begins with one question: Will this add real value — to our guests, to our people, and to the place itself?
For me, investment isn't just about buildings or facilities. It's about creating experiences that connect emotionally. I look for authenticity, sustainability, and harmony with the environment.
If a project doesn't respect the local character or the spirit of Halkidiki, then it doesn't belong to Acrotel. Our goal has always been to grow with meaning — not just in size, but in soul.
The tourism industry is constantly changing. What emerging trends do you think will shape the future of luxury hospitality in Greece?
Luxury today is no longer defined by marble floors or chandeliers — it's defined by feeling. Travelers seek connection, authenticity, and well-being. They want to live something real, not just something beautiful.
The future of luxury hospitality in Greece will be built around three pillars: sustainability, personalization, and emotional experience. Guests want to know that the place they choose respects the planet, understands their individuality, and gives them a story to remember.
At Acrotel, we embrace these changes — not as trends, but as part of who we are. Because Greek hospitality has always been about heart before luxury.
Are there any plans for Acrotel to expand beyond Halkidiki? If so, what destinations interest you the most?
Halkidiki will always be our home — it's where our roots are, and where our story began. But every brand that carries a true spirit of hospitality eventually feels the call to share it further.
Yes, we are exploring new destinations in Greece that share our values: authenticity, natural beauty, and emotional connection. Places where guests can feel the same balance of luxury and simplicity that defines Acrotel.
For me, it's not just about geographical expansion — it's about spreading a philosophy. Wherever Acrotel goes next, we'll bring the same essence of heartfelt Greek hospitality that was born by the sea of Halkidiki.
Guest Experience & Sustainability
How do you ensure that every guest experiences the unique essence of Greek hospitality while staying at Acrotel properties?
Greek hospitality is not something you can teach — it's something you feel. It's in the smile, in the gesture, in the way we welcome people not as clients, but as friends.
At Acrotel, we don't just offer accommodation — we offer connection. Every detail, from the scent of the room to the taste of the local olive oil, is designed to evoke emotion and authenticity.
I always tell my team: "Don't aim to impress — aim to touch." Because true Greek hospitality isn't about perfection. It's about warmth, sincerity, and the feeling of belonging somewhere beautiful and real.
Sustainability is becoming increasingly important in the hospitality industry. What steps has Acrotel taken to promote eco-friendly practices?
For us, sustainability isn't a marketing trend — it's a responsibility. We live and work in one of the most beautiful regions of Greece, and it's our duty to protect it.
We've integrated eco-friendly technologies into our operations, reduced single-use plastics, and invested in energy-efficient systems. But beyond that, we focus on education — helping both guests and staff understand how small actions can create a big impact.
Our philosophy is simple: to offer luxury that respects nature. Because the greatest luxury of all is to wake up every morning and still have a world worth admiring.
In what ways does Acrotel incorporate local culture and traditions into the guest experience?
Culture is the soul of hospitality. Without it, even the most luxurious resort feels empty.
At Acrotel, we make sure every guest feels the rhythm of our land — through local cuisine, traditional music, handmade crafts, and genuine encounters with the people of Halkidiki.
We collaborate with local producers, artists, and farmers to bring the true spirit of the region to life.
When guests taste our olive oil, hear the sounds of the bouzouki, or join a cooking class with a local chef, they don't just experience Greece — they live it. That's the magic I want them to take home.
Challenges & Industry Insights
The Greek tourism industry has faced significant challenges in recent years, from economic crises to the pandemic. How has Acrotel adapted?
I believe that challenges reveal who we truly are. During the most difficult years — the crisis, the pandemic — we learned what resilience really means.
For me, leadership in times of uncertainty is about staying calm, staying human, and never losing sight of your values.
At Acrotel, we didn't just try to survive — we tried to evolve. We focused on people: protecting our team, supporting our community, and keeping faith in the power of hospitality. Because even in the hardest times, people still seek connection, beauty, and hope. And that's what we're here to offer.
What is the biggest lesson you've learned as a CEO in the hospitality business?
The biggest lesson is that success is never built alone. Behind every guest's smile, there's a whole team — people who believe, care, and give their heart every single day.
I've learned that leadership isn't about control — it's about trust. It's about inspiring others to see your vision as their own.
And above all, I've learned that the most valuable investment a leader can make is in people. Buildings may change, trends may come and go, but passion — real, human passion — is what keeps a brand alive.
How do you see competition evolving in the Greek luxury hotel market, and what makes Acrotel stand out?
Competition is healthy — it pushes all of us to grow. But I've never believed in competing through imitation. The world doesn't need more of the same.
What makes Acrotel stand out is our soul. We are not a brand built by spreadsheets; we are a family of people who love what they do, who love their land, and who love sharing it.
We don't sell rooms — we create memories. That's why our guests come back: not because of the view, but because of the feeling.
In a world that's becoming increasingly digital and distant, our mission is to keep hospitality human. That's our strength — and our promise.
Personal Perspective
What inspired you to enter the hospitality industry? Was there a defining moment in your career that shaped your path?
I grew up surrounded by people who believed in kindness — not as a word, but as a way of living. In Greece, hospitality isn't a business. It's part of our DNA.
I still remember the feeling when I first welcomed a guest and saw the genuine joy in their eyes. That simple exchange — giving someone comfort, safety, and beauty — changed everything for me.
That was the moment I realized this is what I want to dedicate my life to: creating places that feel like home, even for those far from theirs.
Every day since then, I remind myself that true success in hospitality isn't measured by numbers, but by hearts touched.
If you had to describe Acrotel in three words, what would they be?
Authenticity. Warmth. Soul.
Because Acrotel isn't just about luxury — it's about truth. It's about people who care deeply about what they do and where they come from.
We carry the warmth of Greece in everything we create, and we put our soul into every guest experience.
That's what makes Acrotel more than a brand — it's a feeling that stays with you long after you leave.
What is your favorite part of your job as CEO?
Without question — it's the people.
Seeing our guests arrive as strangers and leave as friends, watching our team grow, and knowing that together we create moments that will be remembered for a lifetime — that's what fills me with pride.
I love walking through our properties, feeling the energy, the laughter, the stories unfolding. It reminds me that leadership isn't about offices or titles — it's about being present.
Every day, I'm reminded how beautiful it is to build something that brings joy to others. That, to me, is the real purpose of hospitality — and of life.